THE AUTOMOTIVE GALLERY
There is a car in the room
At the centre of The Edition Space sits a 964 Carrera RS in silver. It is not a prop, and it is not a permanent fixture. It is the argument for everything on the shelves around it — and, if you ask, it is for sale.
Why a car
Because it explains the shop faster than we can. The 964 RS is the lightest, least comfortable and most deliberate 911 Porsche built at the time — stripped of everything that was not doing work, with cloth where other cars have leather, and better for it. Somebody made a long series of restraint decisions thirty years ago and every one of them has aged well.
Stand next to it, then pick up a Pepita watch case. That is the whole brand argument, and it takes about four seconds.
The car changes
The gallery is not a museum. Each car stays for a season and is then replaced by another — a different marque, a different decade, the same temperament. When one leaves, it leaves because somebody bought it.
The next car is already being discussed. If there is something you would like to see standing in the room, tell us; we have taken suggestions before and acted on them.
Enquire about the car
Condition report, history file, provenance and price are shared privately with serious enquiries. We are not a dealership and we do not advertise a figure — we would rather have the conversation.
COMING SOON
The Gallery capsule
A small run of heavy-grade cotton T-shirts and caps, drawn from the cars that pass through the room and from the Elemento mark itself. Made to the same standard as everything else here, which is to say properly — combed cotton, boxed, and not very many of them.
- T-shirts — heavyweight combed cotton, boxed fit, car-silhouette and wordmark prints
- Caps — structured six-panel, embroidered mark, leather strap
- Numbered — each design tied to the car it was drawn from, and retired when that car leaves
Register your interest and we will write to you before the first run goes on sale — it will not be a large one.
Read how we got the 964 into a first-floor unit — it involved a spider crane and a closed mall
A COLLECTION IS A SEQUENCE
Few people buy a second watch. Most buy a third, then a fourth, and find the difficulty is no longer choosing but keeping. A trunk is not storage. It is the order you impose on the sequence.
TRAVEL WATCH CASE
Always within reach
Visit us in store
The Edition Space, Dubai Hills Mall — open daily, 10:00 to midnight
Find the store