Elemento Edition — Dubai
The Edition Circle
A maison this size does not need a points scheme. It needs a register — of the people who own the work, so that we know who you are before you have to explain. The Circle is that register. It costs nothing to enter, and it is the only door to the workshop, to The Edition Space, and to the runs we never announce.
The register
Five standings
01
Guest
On creating an account
- The Journal, sent before it is published
- Twenty-four hours' notice on every limited run
- Your orders, addresses and personalisation kept on file
- A direct line to the atelier
02
Collector
From AED 3,000
- Everything in Guest
- Initials or a monogram on one piece each year
- Complimentary delivery within the Emirates
- Forty-eight hours' early access to limited runs
- An invitation to The Edition Space
03
Patron
From AED 7,500
- Everything in Collector
- A monogram on every piece, always
- Priority in the workshop — your order is cut first
- Hide and cloth swatches posted to you before you choose
- Complimentary delivery worldwide
04
Curator
From AED 15,000
- Everything in Patron
- First refusal on limited runs, before they are announced
- A private appointment at The Edition Space
- One piece re-finished each year, at no cost
- A hand-painted motif on one piece each year
05
Founder
From AED 30,000
- Everything in Curator
- Commission a piece that does not exist yet, once a year
- Your name entered in the register at The Edition Space
- First refusal on the car in the Automotive Gallery
- A piece chosen for you on your birthday
- Lifetime care on everything you own
In practice
How it works
01
You create an account
No fee and no application. Anything you have already bought under the same email is counted from the day you join, so most people arrive already holding a standing.
02
Your standing rises on its own
We count what you have spent with the maison in total — online and at The Edition Space. It is cumulative, it never resets, and you will hear from us the day you move up.
03
You ask, and it is done
Nothing needs a code at checkout. Write to us about a monogram, a re-finish or a commission and we will arrange it against your name.
Questions
Before you join
How do I join?
You create an account. That is the whole of it — no fee, no application, no code to enter. Everything you have already bought under the same email counts from the day you join.
How is my standing counted?
By what you have spent with the maison in total, across the online store and The Edition Space in Dubai. It is cumulative and it does not reset at the end of a year. Once you reach a standing you keep it.
Do the benefits expire?
The standing does not. The benefits renewed each year — the monogram, the re-finish, the commission — run from the date you reached it.
I bought something in store. Does it count?
Yes, provided the sale was made against your name and email. If a purchase is missing, write to us and we will add it.
How do I claim a monogram or a re-finish?
Ask. Message us on WhatsApp or reply to any of our emails with the piece and what you would like. Nothing needs to be entered at checkout.
Where do I see my standing?
At the top of this page, once you are signed in. You will also hear from us the day you move up.
Can I share the benefits?
The invitations and the early access, yes — bring whoever you like. The made-to-order benefits belong to the pieces you own.
Is there a discount?
No. We do not discount our own work, and we would rather not train anyone to wait for a sale that is not coming. What the Circle gives you instead is access, time in the workshop, and the things money cannot queue for.
Enter the register
It takes a minute, it costs nothing, and it counts everything you have already bought.
A COLLECTION IS A SEQUENCE
Few people buy a second watch. Most buy a third, then a fourth, and find the difficulty is no longer choosing but keeping. A trunk is not storage. It is the order you impose on the sequence.
TRAVEL WATCH CASE
Always within reach
Visit us in store
The Edition Space, Dubai Hills Mall — open daily, 10:00 to midnight
Find the store